Generations Labs is the only internationally recognized and certified Genetics Lab in Egypt. They are the only genetics lab in Egypt run and managed by 5 different qualified medical genetics professors who are certified from Egypt, US and France.
Coming up with a brand image that addresses all classes and genders?
Yes, definitely it is challenging. How so?
Long story short…
Generations Labs’ aim was to target every man and woman, from different areas and backgrounds that gathers them one purpose. Basically, anyone concerned about birth defects or the inheritance of ethnic or familial conditions such as blood disease, neurological disorders, developmental delay, etc. Targeting people from the capital all the way to rural areas and small villages, because this is where you can find the biggest percentage of relatives getting married to each other, and this is known to be one of the common reasons for maternity issues.
Assembling a family tree is quite important if you have a genetic disease or to see how likely you are to pass on a disease to your children. Knowing what medical problems are in your family tree can help you make important decisions. If you’re having a baby on the way, this is how you make sure he/she will be born healthy.
However, with slight differences. We replaced the tree’s stem and roots with a DNA chain to be more relevant with what the brand is serving. Besides, making it colorful and light to be appealing and un-clichéd. Also, Differentiating the -Gene-’s color in -Generations-, hammering on the prime purpose.